Globalization in New Media Design and Technology


DAY 01: The World We Live In (Here)

DAY 02: The World We Live In (There)

The Closing Game - Pick a Culture

DAY 03: How, Why and Where We Are Different

The Closing Game - Pick a Culture

DAY 04: How, Why and Where We Are The Same

DAY 05: Navigating Across Cultural Divides

DAY 06: How People Connect Face to Face

DAY 07: How People Connect Through Symbols

DAY 08: How People Connect Through Action

DAY 09: Where is Business Coming From?

DAY 10: Where is Business Being Disrupted?

DAY 11: Final Presentations (Double Header)

Compulsory subject


The objective of the course is to gain an understanding of the dynamic transformation of world culture and new media's contribution to those changes, in order to predict and visualize future solutions to challenges in technology and society.

Globalization is recognized as the expansion of activities beyond the boundaries of particular nation states. New Media offers to this new world digitized content that can inform, entertain and empower, without political or social restraint. But even more powerful is the technology's offer of open, interactive feedback and boundless creativity.

By studying global behavioral trends and current technological advancements, students will be prepared to envision and strategize new opportunities to improve the ways in which we live.

Intended learning outcomes
Upon completing the subject, students will be able to:

Professional skills

> articulate the concept of globalization and the diversity/similarity of human behavior across national boundaries.

> decipher new media's role in promoting new and emerging human behavioral trends and apply new paradigms of activity which would be promoted by innovative technologies

> consider future technologies for their impact or support for humankind's desire to improve the quality of life

Transferable skills

> become a keen observer of human activity, and early identification of patterns of behavior which offer the potential to become significant trends

> develop a rigorous process through which discovery, analysis and strategy-setting steps will lead to practical, realistic solutions to social design challenges

Subject synopsis

Students will be introduced to:

Contextual knowledge

> Globalism and a compacting world

> Cultural sensitivity

> New Media and new technologies

> New world language

> The global marketplace and competition

> New Media's effect on mass media

> Resistive/restrictive policies to protect status quo

> Equal access to New Media

> Debate: Leading social change or adopting technology

> Depleting quantities of available natural resources as incentive

Content and data

> Data collection, discovery of global trends

> Hypothesize globalization's effect on media design

> Consideration of new technology: leading or responding to cultural change

Methods and practices

> Identify sources of global trend information

> Understand cultural barriers to acceptance of and reluctance with new media

> Visualize technological breakthroughs

> Creative introductions to new paradigms of cultural behavior or technology

Teaching and learning methods

> Lecture: To introduce students to case studies, theories and principles related to globalization and its effect on new media design and technology

> Workshop: Putting principles into practice with short in-class exercises

> Seminar: To discuss assigned readings related to globalization, expanding students’ contextual knowledge of its affect on new media design and technology

> Tutorial: To guide students on the development of projects, individually and in small groups

> Critique: To allow students to learn from the strengths and weaknesses of their peers and to provide a framework for evaluating the effectiveness of the students’ projects from various perspectives


> To introduce students to case studies, theories and principles related to information design

> Putting principles into practice with short in-class exercises

> To allow students to learn from the strengths and weaknesses of their peers and to provide a framework for evaluating the effectiveness of the students. projects from various perspectives



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